‘Demure’ TikToker Jools Lebron says she declined offer to speak at DNC

Mega-viral TikTok creator Jools Lebron has explained her demure decision to decline an invitation to speak at the Democratic National Convention.
In an appearance on “Jimmy Kimmel Live!” on Monday night, the creator of the “demure” trend sweeping the nation revealed to guest host RuPaul that she was invited to give a speech at the Chicago convention. As her true cutesy and mindful self, she said she respectfully turned down the offer because of another obligation.
“Unfortunately I had a wig appointment so,” Lebron said. The Queen of Drag responded with a quick quip: “I know a little something about that.”
The TikTok personality with nearly 2 million followers appeared on the talk show to explain the origins behind her viral video titled, “How to be demure and modest and respectful at the work place.”
By definition, to be demure it to be “reserved, modest, and shy.”
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But this month the term has become the internet’s latest buzzword, aesthetic and mentality, with many referring to the upcoming fall season as “demure autumn.”
On TikTok, Lebron explained that for someone to be “demure” they must avoid drawing attention to on themselves by not being messy or loud. Other ways to embrace the mindset is to dress modestly at work and patiently waiting your turn to exit a plane.
“You see how I do my makeup at work? Very demure, very mindful,” Lebron in the video. “I don’t look like a clown when I go to work. I don’t do too much. I’m very mindful while I’m at work. See how I look very presentable? The way that I came to the interview is the way I go to the job.”
The term has gone on to be used by various celebrities like to JLo and Kim Kardashian, as well as organizations like NASA and the White House.
Contributing: Charles Trepany